Your online profile is not always built on facts. It is shaped by technology companies and advertisers who make key decisions based on their interpretation of seemingly benign data points: what movies you choose watch, the time of day you tweet, or how long you take to click on a cat video.

AI systems will soon determine our rights and freedoms, shape our economic situation and physical wellbeing, affect market behaviour and natural environment. With the hype for ‘problem-solving’ AI, claims for (more) accountability in this field are gaining urgency. Summary of the IGF 2020 session: Aiming for AI explainability: lessons from the field.

Algorithmic decision-making can carry more weight than you might expect. While algorithms do innocuous or helpful things like changing the traffic signals when you approach an intersection, they also decide what content to show in your social media feed. There are also algorithms that assist real people in deciding whether you can get a mortgage, get into a particular university or qualify for insurance. How does it work? Katarzyna Szymielewicz explains three layers of digital profile in the video.

We have taken part in the public consultations of the draft code of conduct which is supposed to help apply the GDPR to the internet advertising sector. The code was prepared by the Polish office of the Internet Advertising Bureau.